About Us

Zapr Media Labs is a technology company based out of India. We're a fast-growing media-tech startup funded by Walt Disney, Star India, Flipkart, Jio Saavn and we're backed by several iconic angel investors with the vision of reimagining the distribution, discovery and consumption of media and advertising content.

Being the world's largest offline media consumption repository, Zapr bridges the gap between the offline and online worlds by enabling cross-device audience measurement and engagement. We work across the value chain of media industry - right from media owners, broadcasters, advertisers, research companies and end consumers. Over the past few years, we've worked with all major players in the industry: 300+ brands from every nook and corner of the Indian consumer market.

Our unique technology uses ACR (Audio Content Recognition) and Image Recognition to measure how smartphone and connected TV users consume offline content across TV, radio, music and soon OTT. We use this data to profile audiences, execute cross-screen engagement and conduct brand research.
MMA Smarties Business Index 2017
Top Technology Provider #12 Globally
MIREX 2017, 2018
Evaluated best in world for Digital Signal Processing algorithms
LinkedIn Top Startups 2018
A culture that is changing how professionals work and live!
We've found a way to remove massive inefficiencies for the trillion dollar worth global media and advertising industry. We help marketers gain real incremental reach across the entire advertising ecosystem - traditional to digital.
Our Investors
Industry Recognition

Our core platforms are evolving, new products are emerging and our numbers are growing. We've expanded from India to the Middle East and also in Southeast Asia.

Our ultimate vision is to build the world's largest media consumption repository and bring together all media and advertising siloes into a single, seamless platform.

We're building a world-class company with a talented bunch of people who are constantly innovating. Explore our culture at Zapr and see what makes us love the daily grind!