Ever heard that in 26 English Letters there are 44 Phonemes?

Ever heard that in 26 English Letters there are 44 Phonemes?

If you Google the word Phoneme, you will get around 1,13,00,000 results in mere 0.51 seconds. Wikipedia defines Phoneme as one of the units of sound that distinguishes one word …

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Project Thanos: Fad or Reality?

Project Thanos: Fad or Reality?

Are you aware of your target customers? Are you getting the expected reach from your marketing campaigns? Do you know who are your potential customers? And lastly, are you getting …

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Tech Aficionados Under One Roof: UNBLT 2019!

Tech Aficionados Under One Roof: UNBLT 2019!

Just a two-day event or a jamboree time in Zapr? Indeed both! Zapr’s 2019 tech event was a great learning curve for all attendees as it helped them to paint …

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Zapr’s Tech Colloquium

Zapr’s Tech Colloquium

  In the last decade or so, the radical evolution of technology has brought forth a seismic change in the way we work and envisage our future. And owing to …

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CI/CD Pipeline at Zapr

CI/CD Pipeline at Zapr

“Does it work?” and “Can we ship?” are the two biggest questions that have always needed proof backing the answer to make the release decision. Continuous Integration and Continuous Delivery …

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React Native Workshop at Zapr

React Native Workshop at Zapr

With thousands of developers contributing, the Javascript community has recently bubbled up. This open-source programming script has evolved with numerous features and frameworks, to help developers solve complex problems in …

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AI-media-advertising

How AI Will Disrupt the Media and Advertising Industry

To be fair, the title of the blog is slightly misleading, as AI and other advanced native 21st  century technologies are becoming more mainstream and causing significant disruptions in most …

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Agile Program Management at ZAPR

Agile Program Management at ZAPR

Introduction At ZAPR, we are constantly seeking new and more effective ways to increase success rates of our prevalent projects. Factors like constant technological innovations, ever-changing market dynamics and regulatory …

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Druidry – A Java based Druid query generator

Druidry – A Java based Druid query generator

ZAPR, being India’s largest media consumption repository, has a huge amount of data regarding what people are watching on TV. The viewership data is time-series in nature. Queries such as …

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JWT learnings along the way

JWT learnings along the way

JWT is gaining popularity these days. At ZAPR, we use JWT for user session management, mainly for authenticating requests. This blog post focuses on trade-offs of choosing JWT and nitty-gritty …

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